Hi, I’m Roel Timmermans.

Senior Marketing Leader

Driving Growth as a Marketing and E-commerce Leader.

With expertise in digital marketing, e-commerce, and branding,

I drive transformative growth for businesses ready to scale.

I specialize in designing and implementing data-driven marketing strategies that:

  • Enhance brand visibility and online presence

  • Foster customer loyalty and brand preference

  • Drive higher consumer spending and engagement

  • Increase average order values for e-commerce growth

  • Build robust employer branding to attract top talent

Discover How I Can Help Your Business Grow

Amongst others, I’ve worked for brands like:

Brands I've worked with include: Heineken, Ray-Ban, Denon, Marantz, Beerwulf, EssilorLuxottica and GrandVision

Currently I’m working as General Manager for PerfecteWijn.nl

Perfecte Wijn
Retail / Omnichannel marketing for Ray-Ban

In focus areas like:

Retail / Omnichannel

Black Friday Advertising

Direct to Consumer

Marketing Consumer Electronics

Consumer Electronics

Marketing Heineken

Brand Marketing

Consumer Products Marketing

Premium Consumer Goods

Omnichannel Marketing

Fashion

 

What I can help you with:

As a seasoned leader in marketing, e-commerce, and digital strategy, I’ve helped companies achieve:

  • Triple-digit growth in digital sales

  • Stronger customer engagement and brand loyalty

  • A solid foundation for sustained success

With a passion for innovation and a focus on data-driven decision-making, I bring the tools and strategies needed to build standout brands.

Service: Digital Marketing Strategy

Digital Marketing

Digital marketing is the cornerstone of modern brand success. I specialize in strategies that:

  • Drive targeted traffic and boost online visibility

  • Optimize campaigns for measurable ROI

  • Use cutting-edge tools to reach and engage audiences

Ready to transform your digital presence?

Explore My Digital Marketing Insights
Service: E-commerce consulting

E-commerce

E-commerce is more than transactions, it's about building connections. I deliver strategies that:

  • Maximize average order value and repeat purchases

  • Streamline user experiences for higher conversions

  • Leverage analytics for smarter decision-making

Let’s turn your e-commerce platform into a growth engine.

Learn How I Can Help Your E-Commerce Business
Service: Brand Strategy

Branding

A strong brand is the foundation of business growth. I help businesses:

  • Build compelling, consistent brand identities

  • Elevate their market positioning

  • Create emotional connections with customers and employees.

  • Deliver consistent brand messaging at scale

Let’s make your brand unforgettable.

Discover My Branding Expertise

Ready to take your business
to the next level?

Let’s connect!

Get in Touch Today

Marketing Topics & Insights from my blog

Featured
The Power of Authority in Marketing: Why Expert Opinions Drive Decisions
The Power of Authority in Marketing: Why Expert Opinions Drive Decisions

That 'expert opinion' making you reach for your wallet? It might be working even when you know it's paid for. Here's the psychological science behind why we can't resist authority - and what it means for your next purchase.

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The Hidden Power of Reciprocity
The Hidden Power of Reciprocity

But here’s what Cialdini found: the return favor is often dramatically larger than the original one. A 50-cent sample can trigger a €50 purchase. A free coffee might land a million-dollar contract. Is this manipulation? Maybe. But it's also deeply human.

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Featured
Look-Alike Audiences: The Secret Weapon Smart Marketers Don't Talk About Enough
Look-Alike Audiences: The Secret Weapon Smart Marketers Don't Talk About Enough

Look-alike audiences aren't all magic, really they aren’t, they're a data-driven approach to finding your next best customers. Think about your current top customers. The ones who love your brand, buy regularly, and tell their friends about you. Now imagine having an AI that could scan millions of people and find those who behave exactly like your best customers. That's what look-alike audiences do. And to be honest, this already existed and worked pre-AI.

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From Marketing Funnel Confusion to Sales Success: A No-Nonsense Guide
From Marketing Funnel Confusion to Sales Success: A No-Nonsense Guide

Think of it as a customer's journey from "What's that?" to "I need this in my life." and perhaps even “bro, you need this in your life as well!” Think of your own shopping habits. You see something interesting, research it a bit, compare options, and eventually decide to buy (or not). A lot of businesses get the basics of this wrong. They obsess over fancy terminology and complex strategies while missing the basic human psychology behind buying decisions. Let's fix that.

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Featured
User Journey Mapping
User Journey Mapping

User journey mapping is a framework you use to visualize how people interact with your product or service over time. It captures the steps users take to achieve a specific goal, like buying a product, signing up for a newsletter, or resolving a customer service issue, and how they feel along the way. These maps are more than just diagrams, it helps you show where you as a company need to be showing a bit more empathy to call it that..

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The Psychology of Scarcity: Why We Chase What We Can't Have
The Psychology of Scarcity: Why We Chase What We Can't Have

Our brains are wired to want what we can't easily have. It's human nature, not just marketing pushing you to think so, allthough marketing does love to leverage this. It comes down to the principle of scarcity. Companies like Booking.com and Starbucks effectively use scarcity by highlighting limited availability or time-sensitive offers, which can significantly boost sales and engagement. And not just those two use it a lot.

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Featured
Positioning: Why Most Brands Fail (And How to Win)
Positioning: Why Most Brands Fail (And How to Win)

Positioning isn't about your product. It’s about finding out where it should live in your customer’s mind and how it will be affected by or profiting from the vicinity of competitors and alternatives in the area. Or another definition that has some solid truth in it:

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Self Congruence Theory
Self Congruence Theory

That $200 shirt in your closet? That ‘fancy’ coffee in your cup? You didn’t choose them for the reasons you think. After 15 years of watching consumers at Heineken and Ray-Ban, I’ve discovered the uncomfortable truth about why we really buy what we buy.

Read More →