Marketing Manager Glossary Actionable Insights A Action Item Ad Fatigue Agile Anchoring Bias Anti-Fragile Autonomy Availability Heuristic Baseline vs. Uplift B BOOST CMO CoE COIN Cognitive Bias Confirmation Bias Conformity Bias CPL CRO CTR Culture Fit Customer Retention Daily Standup Meeting D Digital Asset Management Delegation Delphi Technique Demand Generation Design Tools DiSC Assessment DMP DSP Endless Aisle EQ FEOV F First-Party Data Focus Techniques Halo Effect H Headless CMS Hey Hanging HiPPO Horns Effect Imposter Syndrome I Individualism vs. Collectivism Indulgence vs. Restraint In Group Bias Insights Discovery Kanban K KPI LE1, LE2, LE3 L Long-Term vs. Short-Term Orientation Loud Leaving Loss Aversion LSD Masculinity vs. Femininity M Miro NVC OKR O OpCo Organic Traffic Paid vs. Organic Traffic P Parking Lot PIP Pomodoro Technique Power Distance P&L / PnL Psychological Safety Pygmalion Effect Quiet Quitting Q ROAS RTO Sandwich Method S SBI Scalability SCAMPER Scrum SDG Second-Party Data SEM SEO Site Merchandising SKU SOP Stacey Matrix Stock Asset Platforms Stretch Assignment Succession Planning Sunk Cost Fallacy Third-Party Data T TL;DR: Tuckman Team Development Stages Turnover Intent Uncertainty Avoidance U Zero Click Marketing Z ZMOT 1:1 Meeting 0-10 3P's CLTV C CAC vs. CPA ELMO E Eisenhower Matrix Growth Hacking G GDPR MVP Mitigate Notion N North Star KPI Rage Applying R RACI Retention vs. Acquisition Recall Bias