Is Your Digital Marketing Not Performing?
Digital marketing success doesn’t come from doing more, it comes from doing it smarter (than last time). Yet many businesses find themselves pouring resources into campaigns that don’t deliver, audiences that don’t convert, or tools that feel more like obstacles than solutions.
I’ve been there. From designing campaigns with razor-thin budgets to leading multi-million-euro strategies for global brands, I’ve learned what works, and what doesn’t when it comes to crafting effective digital marketing strategies.
What’s Getting in the Way of Your Marketing Goals?
Digital marketing is full of moving parts, and when one isn’t working, it can bring the whole thing down. Some common challenges include:
Mismatched Targeting: Reaching the wrong audience or using the wrong messaging can waste time and money.
Data Overload: With so much data, it’s hard to know what to focus on and what to ignore.
Underperforming Campaigns: Great ideas often fall flat because of poor execution or a lack of follow-through.
Inefficient Use of Tools: Marketing stacks can be powerful, but only if they’re used effectively.
These roadblocks don’t just limit your ROI, they also slow down innovation and make it harder to stay competitive.
How I’ve Driven Digital Marketing Success
Digital marketing is equal parts creativity, testing, failing, learning and strategy, and I’ve seen how blending these unlocks incredible results. Here are a few highlights from my journey:
Optimizing Paid Media
At Heineken, I oversaw campaigns for major events like Black Friday and the World Cup (which we didn’t sponsor so had to work around that). By testing different ad strategies, fine-tuning targeting, and aligning offers with customer needs, we consistently hit over 100% year-over-year growth targets.
Simplifying Complex Strategies
At GrandVision, I worked with 13 retail brands across Europe directly and more indirectly, aligning their campaigns and simplifying workflows. By piloting collaborative approaches with local teams, we streamlined creative production and drove consistency in messaging, scalability in creation and shared learning.
Maximizing Limited Budgets
During my time at Denon & Marantz, I created dashboards using free tools to identify opportunities and gaps in performance. These insights led to smarter ad placements and campaigns that increased email signups by over 100% in one year.
Personalized Campaigns That Stick
At Beerwulf, my team worked a lot with big media partners like Meta, leading numerous campaign approaches driven by latest insights and co-creation ideas.
Steps to a Smarter Digital Marketing Strategy
Digital marketing doesn’t have to feel overwhelming. Start with these practical steps:
Focus on the Right Audience: Stop chasing everyone and hone in on the people who matter most.
Test, Learn, Scale: Let data guide your decisions, but stay flexible enough to pivot when needed and open enough to try things.
Streamline Your Tools: Consolidate and simplify your marketing stack for better efficiency.
Align Teams and Goals: Make sure your creative, media, and analytics teams are working toward the same objectives.
Prioritize Customer Retention: Your best audience is often the one you already have.
Ready to Make Digital Work for You?
If your campaigns feel more like trial and error (, and even more error) than a well-oiled machine, it’s time to rethink your approach. With years of hands-on experience in crafting effective strategies and executing them at scale, I can help you turn your digital marketing into a growth engine.
📞 Let’s connect and explore how to make your digital marketing smarter, faster, and more effective.
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