At the core, growth hacking is about applying an experimental mindset to every aspect of marketing (or business for that matter). Instead of setting a plan and hoping it works (which by default it never does), you’re constantly testing, tweaking, and adjusting based on real-world feedback.

I worked in brands like Heineken and Marantz and I’ve learned that at the heart of every successful business lies a strong brand. It’s what creates a lot of value, and makes you a lot less dependent on paid media budget and discounts.

You clicked to read the description, but it barely tells you how it would make you feel or why it's a must-have. You're left underwhelmed, maybe even clicking away. That's a sale lost.

Persuasive Copywriting techniques can help you prevent this situation.

Social media advertising can take a lot of work. Nowadays you can have a very pragmatic assistant in the form of AI. Pair it with evergreen strategic insights and you have a roadmap to success.

Many brand managers and marketers have faced the frustration of mismatched partnerships, leading to wasted resources and disengaged audiences. We all remember the Kanye X Adidas story right?

Low conversion rates tell you more than just a number; they show missed opportunities. Every visitor leaving your page without having made a purchase is a lost sale. A lost sale that directly impacts your bottom line.

Interactive content changes the game by inviting your audience to join the conversation rather than passively consuming whatever you want to tell them. Gamified content, personalized quizzes, and interactive storytelling can make your brand a standout performer. Here’s how interactive content makes a difference:

Just having lots of traffic is useless. 
It’s about converting that traffic into tangible business outcomes.

Low conversion rates can lead to:

• Wasted marketing spend due to unoptimized landing pages or forms.

• Missed opportunities from not understanding user behavior.

• Decreased customer engagement and satisfaction.

• Reduced return on investment (ROI).

Understanding the importance of these conversions can prompt you to make the necessary changes, leveraging the right tools to boost those numbers.

Imagine your website as a charming café. The problem? No one knows it exists. You’ve set everything up, but somehow no one’s dropping by. Online, backlinks act like reviews from well-known critics. They not only help customers find you but also give your site credibility where it matters -> search engine rankings.

I’m exploring the most impactful online marketing trends and offer tips on how to leverage them effectively to boost your brand's growth and customer engagement.

Things like marketing automation, short form video and green marketing.

LinkedIn continues to be a crucial platform for professionals worldwide. It’s not just about job hunting or networking anymore; it has evolved into a dynamic space for personal branding, content sharing, and business growth. Understanding the upcoming trends on LinkedIn can provide professionals and businesses with the insight needed to leverage this ever-evolving tool effectively. Let’s have a look at 5 of the most important trends shaping LinkedIn’s future.

The future of marketing needs a reality check. For too long, brand promises have swung between saying nothing and making over-the-top claims that don't hold up. While companies love to talk about saving the world or changing lives, consumers are getting tired of the hype and want brands to keep it real.

There are many styles of leadership out there. It's a myth that you should pick one and run with it.

It's about finding a mix that suits you and you can fine tune according to the situation at hand or person in front of you.

From time to time you might also catch yourself thinking: “How exactly did we calculate this again?”

No worries, I do to. So to help us both, here’s a little cheat sheet with common (digital) marketing metrics and how to calculate them.

The Google Discover Algorithm can feel like your SEO world is being turned upside down, again! But don’t worry. By prioritizing mobile-friendly content, captivating visuals, and user engagement, you can unlock the power of this platform and reach a targeted audience actively seeking valuable content.

Juggling marketing tasks? Discover how Zapier, Make.com, and IFTTT can automate repetitive workflows, saving you time and effort. This guide explores each platform's functionalities and helps you choose the right tool to streamline your marketing efforts

Have you ever felt like you're just going through the motions in a new skill, making mistakes but not seeming to improve? Or maybe you've mastered something so well, you don't even have to think about it anymore (“It’s like riding a bike”).

These experiences highlight a fascinating concept called the hierarchy of competence, a psychological model that explains how we learn and progress in acquiring new skills.

Why going for a in-house vs. external creative team is not a one-size fits all answer. The best solution might be a hybrid scenario.

In a data-driven marketing landscape, understanding your audience's behavior is key to success. We all know that. We also know that a nice sunny day makes it easier to sell a cold beer, and a dark rainy day makes it easy to sell hot chocolate or streaming services.

Faceless giants like Amazon dictating the terms of engagement with your customers are the things big brands are afraid of. If they own the relationship to your customer, they are the one in control. D2C empowers brands to forge a direct path to their audience, cutting out the middleman and building a deeper, more meaningful (and possibly higher in margin) connection.