Creating an effective prompt involves clear communication of your requirements to the AI. These are some key strategies you need to help yourself craft better AI prompts:

1. Define Clear Roles and Contexts

Begin by defining the role of the AI and providing context for your request. For example…

(Marketing) Centers of Excellence (CoEs) are crucial hubs of marketing expertise within a big company. They ensure brand consistency, best practice marketing tactics, and more across regions. However, they often clash with OpCos, which operate closest to consumers and demand flexibility in their approach,…

Back in my Beerwulf days we actually started a podcast by accident. A person on my team needed some help in figuring out their career path or actually how to bring some more fulfilment and joy to their daily work.

Businesses often struggle to create SEO content that not only ranks well but also resonates with users. We’ve all struggled through some very keyword dense pages at times right? Producing content that performs well in search engines while engaging your audience is a challenge many face, leading to a struggle in maintaining relevant digital presence.

Achieving that brand tone of voice consistency is not just a priority for the brand manager; it’s essential for enhancing customer engagement and building a robust brand identity

At the core, growth hacking is about applying an experimental mindset to every aspect of marketing (or business for that matter). Instead of setting a plan and hoping it works (which by default it never does), you’re constantly testing, tweaking, and adjusting based on real-world feedback.

I worked in brands like Heineken and Marantz and I’ve learned that at the heart of every successful business lies a strong brand. It’s what creates a lot of value, and makes you a lot less dependent on paid media budget and discounts.

You clicked to read the description, but it barely tells you how it would make you feel or why it's a must-have. You're left underwhelmed, maybe even clicking away. That's a sale lost.

Persuasive Copywriting techniques can help you prevent this situation.

Many brand managers and marketers have faced the frustration of mismatched partnerships, leading to wasted resources and disengaged audiences. We all remember the Kanye X Adidas story right?

Interactive content changes the game by inviting your audience to join the conversation rather than passively consuming whatever you want to tell them. Gamified content, personalized quizzes, and interactive storytelling can make your brand a standout performer. Here’s how interactive content makes a difference:

Just having lots of traffic is useless. 
It’s about converting that traffic into tangible business outcomes.

Low conversion rates can lead to:

• Wasted marketing spend due to unoptimized landing pages or forms.

• Missed opportunities from not understanding user behavior.

• Decreased customer engagement and satisfaction.

• Reduced return on investment (ROI).

Understanding the importance of these conversions can prompt you to make the necessary changes, leveraging the right tools to boost those numbers.

Imagine your website as a charming café. The problem? No one knows it exists. You’ve set everything up, but somehow no one’s dropping by. Online, backlinks act like reviews from well-known critics. They not only help customers find you but also give your site credibility where it matters -> search engine rankings.

I’m exploring the most impactful online marketing trends and offer tips on how to leverage them effectively to boost your brand's growth and customer engagement.

Things like marketing automation, short form video and green marketing.

LinkedIn continues to be a crucial platform for professionals worldwide. It’s not just about job hunting or networking anymore; it has evolved into a dynamic space for personal branding, content sharing, and business growth. Understanding the upcoming trends on LinkedIn can provide professionals and businesses with the insight needed to leverage this ever-evolving tool effectively. Let’s have a look at 5 of the most important trends shaping LinkedIn’s future.

The future of marketing needs a reality check. For too long, brand promises have swung between saying nothing and making over-the-top claims that don't hold up. While companies love to talk about saving the world or changing lives, consumers are getting tired of the hype and want brands to keep it real.

There are many styles of leadership out there. It's a myth that you should pick one and run with it.

It's about finding a mix that suits you and you can fine tune according to the situation at hand or person in front of you.

From time to time you might also catch yourself thinking: “How exactly did we calculate this again?”

No worries, I do to. So to help us both, here’s a little cheat sheet with common (digital) marketing metrics and how to calculate them.

The Google Discover Algorithm can feel like your SEO world is being turned upside down, again! But don’t worry. By prioritizing mobile-friendly content, captivating visuals, and user engagement, you can unlock the power of this platform and reach a targeted audience actively seeking valuable content.

Juggling marketing tasks? Discover how Zapier, Make.com, and IFTTT can automate repetitive workflows, saving you time and effort. This guide explores each platform's functionalities and helps you choose the right tool to streamline your marketing efforts

Have you ever felt like you're just going through the motions in a new skill, making mistakes but not seeming to improve? Or maybe you've mastered something so well, you don't even have to think about it anymore (“It’s like riding a bike”).

These experiences highlight a fascinating concept called the hierarchy of competence, a psychological model that explains how we learn and progress in acquiring new skills.