Is Your E-commerce Strategy Letting You Down?

E-commerce is packed with potential, but building a strategy that consistently delivers results isn’t always straightforward. Maybe your sales are stagnant, your customers aren’t sticking around, or your operations feel like they’re held together by duct tape. Sound familiar?

I’ve seen it all. Over the years, I’ve worked with companies ranging from startups to global brands like Heineken and EssilorLuxottica, navigating the exact challenges you might be facing. Whether it’s driving conversions, streamlining operations, or building cross-functional teams, I’ve learned that success comes from balancing customer experience with operational excellence.

I need help

What’s Slowing Your
E-commerce Growth?

E-commerce challenges often fall into three big buckets: strategy, tech and operations. Here are some common culprits:

Fragmented Planning: Teams working in silos, with no clear, unified strategy.
Slow Platform Load Times: Nothing drives customers away faster than waiting.
Inefficient Processes: From inventory to fulfillment, small delays snowball into big problems.
No solid campaign approach: High discounts all the time, no campaign buildups, you name it.
Customer Drop-Offs: Confusing checkout flows or mismatched messaging leave customers frustrated.
Missed Opportunities in Data: Insights go unused, leading to guesswork instead of informed decisions.
Conversion rate optimization not being a default: CRO is not a one time thing, it’s continuous trial, error, scaling, learning, iterating.

These gaps don’t just hurt sales—they create friction for your customers and your team.

How I’ve Helped Companies Tackle These Challenges

Here’s how I’ve approached some of the toughest e-commerce problems:

Cross-Functional Collaboration

At Heineken, I led daily standups during high-pressure campaigns like Black Friday, bringing together paid media, logistics, customer service, and finance teams. This allowed us to adapt offers in real-time, troubleshoot operations, and hit aggressive sales targets—growing annual revenue from €7M to €35M in just over a year.

Streamlining Operations

During my time at Denon & Marantz, I saw firsthand how disconnected systems slow growth. By aligning e-commerce, dealer, and CRM tools, we made operations more efficient and freed up time to focus on growing the business.

Scaling Customer Engagement

With some of the EssilorLuxottica retail brands, we leaned heavily on user intent. Using CRM data, my team crafted campaigns that increased repeat purchases by 25% while keeping costs lean.

Finding Resourceful Solutions

Budgets aren’t always unlimited. At Denon & Marantz, I built dashboards using free tools like Google Analytics to prove the case for new investments, including price monitoring and automated CRM systems. Results spoke louder than business cases.

Building a Smarter
E-commerce Strategy

Growing your e-commerce business isn’t about chasing the latest trend—it’s about getting the basics right. Start here:

Unify Your Team: Break down silos by aligning marketing, logistics, and customer service.
Simplify Operations: Review your processes and cut out inefficiencies.
Make Data Work Harder: Use insights to guide decisions, not just analyze past results. Enrich it with actual user feedback.
Focus on Retention: Keeping customers is often cheaper and more impactful than acquiring new ones.
Stay Adaptable: Build processes that allow for quick pivots when needed.
Implement a growth hacking culture: Test anything that makes sense, source ideas across teams, work towards a North Star KPI.

Let’s Talk E-Commerce Growth

If any of this feels familiar, you’re not alone. I’ve helped businesses tackle these exact challenges—and I’d love to help you too. Whether it’s fine-tuning your PDP or creating a game-changing strategy, let’s figure out how to make your e-commerce approach work harder for you.

📞 Reach out to start the conversation.

Want More Insights?

Check out some recent posts that dive deeper into e-commerce strategy, tech and operations:

Roel Timmermans 11/30/24 Roel Timmermans 11/30/24

Top E-commerce Marketing Strategies to Sustain Year-Round Sales Growth

For e-commerce and omnichannel businesses, the holiday season is a time of intense activity and brutal competition. Clear, effective strategies are essential for creating uplift in your e-commerce revenue. Unfortunately, maintaining that momentum after the holidays is often a challenge.

Make Your E-Commerce Store Shine

Wrong SEO choices lead to:

Low Organic Traffic: Reduced visibility directly minimizes your customer reach, impacting your store’s overall performance.
Decreasing Sales: Less traffic translates to fewer sales, negatively affecting your revenue.
Increased Costs: Relying heavily on paid ads to drive traffic can become financially burdensome.
Lost Opportunities: Even your best products may go unnoticed without a solid SEO strategy in place.

Use smart e-commerce SEO strategies to ensure your store doesn’t fall behind competitors.

PDP Conversion Rate Keeping You Up at Night?

Low conversion rates tell you more than just a number; they show missed opportunities. Every visitor leaving your page without having made a purchase is a lost sale. A lost sale that directly impacts your bottom line.