Achieving that brand tone of voice consistency is not just a priority for the brand manager; it’s essential for enhancing customer engagement and building a robust brand identity

The reaction to this rebrand has been intense. Critics argue that Jaguar has “gone woke” and is ditching its heritage to appeal to a younger market. The new television campaign, which does not feature any cars,…

I worked in brands like Heineken and Marantz and I’ve learned that at the heart of every successful business lies a strong brand. It’s what creates a lot of value, and makes you a lot less dependent on paid media budget and discounts.