Mitigate

What does it mean?

In business, to mitigate means to lessen the potential impact or severity of a negative event or risk. It's a proactive approach to problem-solving that involves identifying potential threats, implementing preventative measures, and having contingency plans in place. Effective mitigation strategies help businesses operate with greater confidence and minimize disruptions caused by unforeseen circumstances.

Example:

For instance, a company launching a new product might identify a potential risk of delayed production due to a shortage of raw materials. To mitigate this risk, they could secure contracts with multiple suppliers or establish a buffer inventory. These proactive measures lessen the potential impact of a materials shortage and help ensure a smooth product launch.