Roel Timmermans - Senior Marketing Manager

Hi, I’m Roel Timmermans.

Senior Marketing Leader

Driving Growth as a Marketing and E-commerce Leader.

With expertise in digital marketing, e-commerce, and branding,

I drive transformative growth for businesses ready to scale.

I specialize in designing and implementing data-driven marketing strategies that:

  • Enhance brand visibility and online presence

  • Foster customer loyalty and brand preference

  • Drive higher consumer spending and engagement

  • Increase average order values for e-commerce growth

  • Build robust employer branding to attract top talent

Amongst others, I’ve worked for brands like:

Brands I've worked with include: Heineken, Ray-Ban, Denon, Marantz, Beerwulf, EssilorLuxottica and GrandVision
Retail

In focus areas like:

Retail / Omnichannel

E-commerce

Direct to Consumer

Consumer Electronics

Consumer Electronics

Brand Marketing

Brand Marketing

Premium Audio

Premium Consumer Goods

Fashion

Fashion

 

What I can help you with:

As a seasoned leader in marketing, e-commerce, and digital strategy, I’ve helped companies achieve:

  • Triple-digit growth in digital sales

  • Stronger customer engagement and brand loyalty

  • A solid foundation for sustained success

With a passion for innovation and a focus on data-driven decision-making, I bring the tools and strategies needed to build standout brands.

Service: Digital Marketing Strategy

Digital Marketing

Digital marketing is the cornerstone of modern brand success. I specialize in strategies that:

  • Drive targeted traffic and boost online visibility

  • Optimize campaigns for measurable ROI

  • Use cutting-edge tools to reach and engage audiences

Ready to transform your digital presence?

Service: E-commerce consulting

E-commerce

E-commerce is more than transactions—it's about building connections. I deliver strategies that:

  • Maximize average order value and repeat purchases

  • Streamline user experiences for higher conversions

  • Leverage analytics for smarter decision-making

Let’s turn your e-commerce platform into a growth engine.

Service: Brand Strategy

Branding

A strong brand is the foundation of business growth. I help businesses:

  • Build compelling, consistent brand identities

  • Elevate their market positioning

  • Create emotional connections with customers and employees.

  • Deliver consistent brand messaging at scale

Let’s make your brand unforgettable.

Ready to take your business
to the next level?

Let’s connect!

Marketing Topics & Insights from my blog

Featured
How to Create Better Prompts for AI tools
How to Create Better Prompts for AI tools

Creating an effective prompt involves clear communication of your requirements to the AI. These are some key strategies you need to help yourself craft better AI prompts:

1. Define Clear Roles and Contexts

Begin by defining the role of the AI and providing context for your request. For example…

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CoEs VS. OpCos
CoEs VS. OpCos

(Marketing) Centers of Excellence (CoEs) are crucial hubs of marketing expertise within a big company. They ensure brand consistency, best practice marketing tactics, and more across regions. However, they often clash with OpCos, which operate closest to consumers and demand flexibility in their approach,…

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Featured
PPC Metrics Cheat Sheet
PPC Metrics Cheat Sheet

Digital marketing is more than just PPC (Pay-Per-Click), but PPC for sure is an important part of it. And perhaps the best part: it’s very measurable. These metrics can help guide you to success, ignoring them is gonna be costly… or you’re naturally gifted in this expertise.

Here are the metrics you need to know about.

Read More →
Walking in the Shoes of a Digital Marketer in Big Enterprises
Walking in the Shoes of a Digital Marketer in Big Enterprises

In large enterprises, so say above an ARR of $1 billion or more, digital marketing technology isn’t just a collection of tools picked by random people as their personal necessity; it’s an empire of its own. 

Complete with teams discussing discounts for the packages, legal triple-checking the data going into it and more.

Read More →
Featured
Top E-commerce Marketing Strategies to Sustain Year-Round Sales Growth
Top E-commerce Marketing Strategies to Sustain Year-Round Sales Growth

For e-commerce and omnichannel businesses, the holiday season is a time of intense activity and brutal competition. Clear, effective strategies are essential for creating uplift in your e-commerce revenue. Unfortunately, maintaining that momentum after the holidays is often a challenge.

Read More →
Make Your E-Commerce Store Shine
Make Your E-Commerce Store Shine

Wrong SEO choices lead to:

  • Low Organic Traffic: Reduced visibility directly minimizes your customer reach, impacting your store’s overall performance.

  • Decreasing Sales: Less traffic translates to fewer sales, negatively affecting your revenue.

  • Increased Costs: Relying heavily on paid ads to drive traffic can become financially burdensome.

  • Lost Opportunities: Even your best products may go unnoticed without a solid SEO strategy in place.

Use smart e-commerce SEO strategies to ensure your store doesn’t fall behind competitors.

Read More →
Featured
Master the Art of Storytelling
Master the Art of Storytelling

People buy based on emotions and justify with logic. When you use storytelling, you tap into your reader’s feelings, creating a bond that goes beyond mere product features. When that bond is there it becomes a lot harder to look at price as the all deciding factor.

Read More →
Measuring and Analyzing Brand Performance Globally
Measuring and Analyzing Brand Performance Globally

How do you effectively measure your brand’s performance across diverse regions and cultures?

Understanding brand performance metrics is crucial. Here’s how you can quantify your brand’s global footprint to help steer on the right metrics.

Read More →