You clicked to read the description, but it barely tells you how it would make you feel or why it's a must-have. You're left underwhelmed, maybe even clicking away. That's a sale lost.

Persuasive Copywriting techniques can help you prevent this situation.

Low conversion rates tell you more than just a number; they show missed opportunities. Every visitor leaving your page without having made a purchase is a lost sale. A lost sale that directly impacts your bottom line.

From time to time you might also catch yourself thinking: “How exactly did we calculate this again?”

No worries, I do to. So to help us both, here’s a little cheat sheet with common (digital) marketing metrics and how to calculate them.