Unlike traditional brainstorming where the loudest voice often wins, Troika Consulting flips the script. It's lightning-fast, structured, and surprisingly powerful because of one unconventional twist: you literally turn your back on your advisors.

Once you start talking number that matter in the scope of the main business KPI, you’re connecting with people that have that as their main priority. Otherwise you’re expecting them to know what you’re talking about, connect it to the bigger picture, lose their negative assumptions, and lots more. You need to take out all of that static and possible negativity in their brain.

Blockbuster had 9,000 stores. Kodak dominated photography. Nokia ruled mobile phones. All experts. All extinct. Here's the surprising reason why playing it safe is the riskiest move you can make in this decade.

(Marketing) Centers of Excellence (CoEs) are crucial hubs of marketing expertise within a big company. They ensure brand consistency, best practice marketing tactics, and more across regions. However, they often clash with OpCos, which operate closest to consumers and demand flexibility in their approach,…

There are many styles of leadership out there. It's a myth that you should pick one and run with it.

It's about finding a mix that suits you and you can fine tune according to the situation at hand or person in front of you.

From time to time you might also catch yourself thinking: “How exactly did we calculate this again?”

No worries, I do to. So to help us both, here’s a little cheat sheet with common (digital) marketing metrics and how to calculate them.

Why going for a in-house vs. external creative team is not a one-size fits all answer. The best solution might be a hybrid scenario.

Feeling unprepared for your first management role? You're not alone!

This transition requires a new skillset focused on building strong teams, setting clear expectations, and empowering your people to thrive. My First-Time Manager Cheat Sheet equips you with 7 essential management coaching principles to confidently navigate this exciting new chapter.

I went looking for these remnants of those leaders, or well bosses let’s call them that. Who simply could not believe the possible outcome what autonomy could do for people in their teams.