LinkedIn continues to be a crucial platform for professionals worldwide. It’s not just about job hunting or networking anymore; it has evolved into a dynamic space for personal branding, content sharing, and business growth. Understanding the upcoming trends on LinkedIn can provide professionals and businesses with the insight needed to leverage this ever-evolving tool effectively. Let’s have a look at 5 of the most important trends shaping LinkedIn’s future.

The future of marketing needs a reality check. For too long, brand promises have swung between saying nothing and making over-the-top claims that don't hold up. While companies love to talk about saving the world or changing lives, consumers are getting tired of the hype and want brands to keep it real.

There are many styles of leadership out there. It's a myth that you should pick one and run with it.

It's about finding a mix that suits you and you can fine tune according to the situation at hand or person in front of you.

From time to time you might also catch yourself thinking: “How exactly did we calculate this again?”

No worries, I do to. So to help us both, here’s a little cheat sheet with common (digital) marketing metrics and how to calculate them.

The Google Discover Algorithm can feel like your SEO world is being turned upside down, again! But don’t worry. By prioritizing mobile-friendly content, captivating visuals, and user engagement, you can unlock the power of this platform and reach a targeted audience actively seeking valuable content.

Juggling marketing tasks? Discover how Zapier, Make.com, and IFTTT can automate repetitive workflows, saving you time and effort. This guide explores each platform's functionalities and helps you choose the right tool to streamline your marketing efforts

Have you ever felt like you're just going through the motions in a new skill, making mistakes but not seeming to improve? Or maybe you've mastered something so well, you don't even have to think about it anymore (“It’s like riding a bike”).

These experiences highlight a fascinating concept called the hierarchy of competence, a psychological model that explains how we learn and progress in acquiring new skills.

Why going for a in-house vs. external creative team is not a one-size fits all answer. The best solution might be a hybrid scenario.

In a data-driven marketing landscape, understanding your audience's behavior is key to success. We all know that. We also know that a nice sunny day makes it easier to sell a cold beer, and a dark rainy day makes it easy to sell hot chocolate or streaming services.

Faceless giants like Amazon dictating the terms of engagement with your customers are the things big brands are afraid of. If they own the relationship to your customer, they are the one in control. D2C empowers brands to forge a direct path to their audience, cutting out the middleman and building a deeper, more meaningful (and possibly higher in margin) connection.

We've all seen the commercials, and corporate about us pages: happy employees ping-ponging in a brightly colored office. 𝗕𝘂𝘁 𝗱𝗼𝗲𝘀 𝘁𝗵𝗮𝘁 𝗽𝗶𝗰𝘁𝘂𝗿𝗲 𝗺𝗮𝘁𝗰𝗵 𝗿𝗲𝗮𝗹𝗶𝘁𝘆?

That essentially is the essence of a growth mindset. It’s the belief that your abilities and intelligence can grow and evolve over time. It’s like Jake Paul continuously trying to fight a next bigger, badder, better name in boxing.

Performance punishment happend when high performers are unintentionally "punished" for their success. You know the ones, people who perform really well, they might actually seem to be the star player in a team.

Like I said before, empathy is not just 1 thing. Like a lot of soft skills, you can look at it as a spectrum. Each of us can be on a different piece of it, and to a certain extreme. And unlike popular belief may have you thinking, we can influence how “good” we are at it to a certain extent.

Develop your Cultural Intelligence (CQ) and become a more effective manager who can lead multicultural teams, navigate global business, and thrive in today's interconnected world.

Feeling unprepared for your first management role? You're not alone!

This transition requires a new skillset focused on building strong teams, setting clear expectations, and empowering your people to thrive. My First-Time Manager Cheat Sheet equips you with 7 essential management coaching principles to confidently navigate this exciting new chapter.

You know the drill – let’s start at 9 am and stretch into the abyss of lunchtime.

Everyone’s trapped in a room, watching the clock tick away while tangent topics spiral into oblivion…

I went looking for these remnants of those leaders, or well bosses let’s call them that. Who simply could not believe the possible outcome what autonomy could do for people in their teams.

Do you dream of a workplace where collaboration thrives, innovation flourishes, and employees feel valued and empowered?

Then use this guide to foster a positive workplace culture.

If you want to know what bad company culture looked like in the previous century, have a look.

I listed 7 of the most common customs from way back.