Why going for a in-house vs. external creative team is not a one-size fits all answer. The best solution might be a hybrid scenario.

In a data-driven marketing landscape, understanding your audience's behavior is key to success. We all know that. We also know that a nice sunny day makes it easier to sell a cold beer, and a dark rainy day makes it easy to sell hot chocolate or streaming services.

Faceless giants like Amazon dictating the terms of engagement with your customers are the things big brands are afraid of. If they own the relationship to your customer, they are the one in control. D2C empowers brands to forge a direct path to their audience, cutting out the middleman and building a deeper, more meaningful (and possibly higher in margin) connection.

We've all seen the commercials, and corporate about us pages: happy employees ping-ponging in a brightly colored office. 𝗕𝘂𝘁 𝗱𝗼𝗲𝘀 𝘁𝗵𝗮𝘁 𝗽𝗶𝗰𝘁𝘂𝗿𝗲 𝗺𝗮𝘁𝗰𝗵 𝗿𝗲𝗮𝗹𝗶𝘁𝘆?

That essentially is the essence of a growth mindset. It’s the belief that your abilities and intelligence can grow and evolve over time. It’s like Jake Paul continuously trying to fight a next bigger, badder, better name in boxing.

Performance punishment happend when high performers are unintentionally "punished" for their success. You know the ones, people who perform really well, they might actually seem to be the star player in a team.

Like I said before, empathy is not just 1 thing. Like a lot of soft skills, you can look at it as a spectrum. Each of us can be on a different piece of it, and to a certain extreme. And unlike popular belief may have you thinking, we can influence how “good” we are at it to a certain extent.

Develop your Cultural Intelligence (CQ) and become a more effective manager who can lead multicultural teams, navigate global business, and thrive in today's interconnected world.

Feeling unprepared for your first management role? You're not alone!

This transition requires a new skillset focused on building strong teams, setting clear expectations, and empowering your people to thrive. My First-Time Manager Cheat Sheet equips you with 7 essential management coaching principles to confidently navigate this exciting new chapter.

You know the drill – let’s start at 9 am and stretch into the abyss of lunchtime.

Everyone’s trapped in a room, watching the clock tick away while tangent topics spiral into oblivion…

I went looking for these remnants of those leaders, or well bosses let’s call them that. Who simply could not believe the possible outcome what autonomy could do for people in their teams.

Do you dream of a workplace where collaboration thrives, innovation flourishes, and employees feel valued and empowered?

Then use this guide to foster a positive workplace culture.

If you want to know what bad company culture looked like in the previous century, have a look.

I listed 7 of the most common customs from way back.

I asked ChatGPT to write me the best Toxic tips to get the most out of your team.

Initially it refused (good job GPT!), but eventually this is what it came up with.

How do you provide more clarity to the people on your team? Use this cheat sheet to keep an eye on 7 crucial elements.

If you’re looking to hire new people, be aware of how they will change culture. It’s your responsibility to make sure you hire for taking that culture in a positive direction.

How do you safeguard a level of mental health for the people on your team?

Use this cheat sheet to keep an eye on 7 crucial elements.

'𝙇𝙤𝙪𝙙 𝙇𝙚𝙖𝙫𝙞𝙣𝙜' 𝘪𝘴 𝘵𝘩𝘦 𝘥𝘦𝘭𝘪𝘣𝘦𝘳𝘢𝘵𝘦 𝘱𝘳𝘢𝘤𝘵𝘪𝘤𝘦 𝘰𝘧 𝘴𝘦𝘵𝘵𝘪𝘯𝘨 𝘤𝘭𝘦𝘢𝘳 𝘣𝘰𝘶𝘯𝘥𝘢𝘳𝘪𝘦𝘴 𝘵𝘰 𝘴𝘪𝘨𝘯𝘢𝘭 𝘵𝘩𝘦 𝘦𝘯𝘥 𝘰𝘧 𝘵𝘩𝘦 𝘸𝘰𝘳𝘬𝘥𝘢𝘺, 𝘱𝘳𝘰𝘮𝘰𝘵𝘪𝘯𝘨 𝘸𝘰𝘳𝘬-𝘭𝘪𝘧𝘦 𝘣𝘢𝘭𝘢𝘯𝘤𝘦 𝘢𝘯𝘥 𝘮𝘦𝘯𝘵𝘢𝘭 𝘸𝘦𝘭𝘭-𝘣𝘦𝘪𝘯𝘨.